If you listen closely, you will hear a familiar sound rising out of Neyland Stadium. In a matter of days, The Pride of the Southland Band will be joined by a chorus of fans singing “Rocky Top” and cheering at the top of their lungs for the Tennessee Volunteers.
After months of waiting, it’s finally football time in Tennessee!
As much as I love going to the games, one of my favorite traditions doesn’t involve football at all, but rather the pre-game activity of choosing just the right outfit. In East Tennessee, orange and white should be worn as often as possible — for cheering on the Vols and all the other great fall activities around town.
Fortunately, Knoxville boasts a plethora of local boutiques and shops, which make it easy to spruce up the family’s game day and fall wardrobe while supporting local businesses:
Val’s Boutique is a great stop for women’s game day fashion. Located on Kingston Pike, near West Town Mall, this shop offers all-occasion orange and white tops as well as rompers, dresses, skirts, jewelry and accessories. The large selection provides plenty of options for games and fall activities.
A.N. Gray Boutique
Located in The Southern Market, A.N. Gray Boutique is a well-equipped shop, featuring a variety of women’s clothing choices from sleeveless maxi dresses to cashmere cardigans. They also have plenty of stadium-approved handbags, on-trend jewelry, and accessories. And since game weekend starts on Friday and ends on Sunday, this shop offers some dressier options that can be worn to the office or church. This and many other booths make Southern Market a worthwhile stop for outfitting the Volunteer family and home.
The Back Porch Mercantile and Ironic
Right down the road from Southern Market, is a row of shops where you can find attire as well as gifts for all the Vol fans in your life. The Back Porch Mercantile is a lifestyle shop that also sells unique game day looks. Ironic Decor and Gift sells home décor and attire, including a curvy clothing line and children’s t-shirts made by locally owned Little Hoot Designs.
Twig Children’s Boutique
For the little Vols in your life, check out Twig Children’s Boutique. This contemporary children’s clothing store sells quality brands for babies through tweens, and is a great option for unique looks for football and fall.
Crenshaw Children’s Shop
Crenshaw Children’s Shop has a wide selection of classic looks for children, including smocked dresses for little girls and jon-jons for little boys. These precious items are a great option for game day, church, or even fall pictures.
M.S. McClellan and Co.
M. S. McLellan is an upscale men’s and women’s retailer that has been a Knoxville staple since 1966. This is an especially good choice for the man in your life who wants to show Volunteer spirit while maintaining a professional appearance. They also offer game day attire, exclusive brands, and gifts for even the most discerning Tennessee fan.
Located in Franklin Square in West Knoxville, J.P. Coffin’s is a great choice for classic, stylish attire for women. They have a great selection of orange and white dresses, skirts, tops, jewelry, and accessories with quality that will last throughout multiple seasons.
Another Franklin Square shop, Chasing Willows offers unique and trendy Neyland-ready items for women and even a few some cute matching tees for little girls.
Weiss Baby offers classic and casual clothing and gifts for babies and children up to size 4. There are many great options for football season babies and the smallest Volunteer fans.
Spoiled Rotten Boutique
This Karns-area women’s boutique features trendy and affordable orange and white items from casual tees to kimonos. They also have an assortment of clear crossbody bags, fun jewelry, and accessories.
If you’re heading downtown, it’s worth checking out Bluetique in Market Square for creative orange and white options for women.
Nothing Too Fancy
For more casual attire, Nothing Too Fancy offers a wide variety of soft vintage-inspired t-shirts for the entire family.
The Adorable Child
This Farragut gem offers new, custom clothing and gifts as well as consignment items for women and children. It’s a great place for applique game day attire and a great selection of orange hair bows in whatever shade is needed for the outfit of the day.